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Further expanding its reach into the home entertainment marketplace, AX1 Films is pleased to announce it has established its own DVD label and agreed an output deal with World Cinema Limited to exclusively sell and distribute on DVD all of AX1’s titles in the UK and Ireland.

Previously AX1 titles were marketed and sold by way of third party licenses with a range of different companies whereas under the terms of this deal, AX1 now takes direct responsibility for marketing and promotion of its titles, which are to be sold exclusively by World Cinema.

The appeal of art-house and world cinema genres in Britain has been growing for some time now and World Cinema is the UK’s leading sales and distribution agent for such titles.

AX1 joins a strong and rapidly expanding label, which includes output from Tartan Films, Artificial Eye and Pathe (World Cinema) as well as other specialist distributors.